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Success for Chiropractors Chiropractors can draw in more patients by focusing on the standards of direct marketing and implementing them in their practices. Let’s dispel a common misperception: You are not in the chiropractic practice business, you are in the marketing-of-your-chiropractic-practice business. With that in mind, you’ll...

A self-defeating behavior of many businesspersons is thinking, “My business is different!” from other businesses and refusing to learn from the success of others outside of your industry. When introduced to a management, marketing or sales strategy, most people respond by thinking, “That doesn’t apply to...